Speaking to Bloomberg, Richard mentioned that European customers are "extra focused on value", saying that this was the reason Google's working system was ahead of iOS in the UK and on the continent.
Richard – whose company operates the Orange brand and owns a 50 per cent stake in EE – said that the next iPhone will struggle because of the price.
"Except for a few hundred thousand people who will buy the latest iPhone - except for that category of people - the majority of the market will be difficult," he said.
He said that there had been an upswing in people retaining their phones for longer. Some were even switching provider while keeping their old phone.
"There are fewer early adopters, and probably with the next release of the iPhone this will be evident. Selling a phone for $600 is getting more and more difficult," he added.
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