Tuesday, April 2, 2013

Ferrari and Apple intercross

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Ferrari collaborated with the apple iPad mini and siri integration. Ferrari has revealed that Apple will probably be at the centre of the infotainment system in its new four seater FF sports car.
The partnership was announced yesterday on the Geneva Motor Present and is the first direct collaboration between the businesses since Apple vice chairman Eddie Cue joined the car maker's board at the finish of final year. 
The new FF will feature iPad Minis and Siri voice integration. Two iPad Minis will be installed in the headrests of the front seats, according to Bloomberg Businessweek.


It is also one of the first outings for Apple's iOS 6 feature Eyes Free. Designed to let drivers interact with Siri – either on their mobile device or, as hinted, through another iPad Mini in the dashboard of the FF – without having to take their eyes off the road.

The FF features a command button integrated into the steering wheel that will allow drivers to activate Siri.

According to Ferrari's chairman Luca Cordero Di Montezemolo, the FF is just the beginning of the sports car maker's collaborate with Apple.